Branding & Sportswear Design
Time
2015 - Present
Role
Brand Identity
Visual Design
Apparel Design
Production-Ready Artwork
A collection of branding and apparel design projects, from visual identities to custom cycling jerseys, Gloves, Knee Pads, racing kits, and more
Focused on creating designs that look great, feel right, and come to life as real products.
Visual identity and pattern design for IBFF. An Italian brand.
IBFF in production. Real images.
With over a decade of experience in branding and visual design, I’ve always enjoyed creating identities that go beyond the logo. From typography and colour systems to graphic elements and brand assets, every detail contributes to building a recognisable visual language.
ATHLION visual identity and usage in actual products. Real images.
ATHLION behind the scene production
Having been involved in the production process on several occasions, I’ve gained a practical understanding of how designs translate into physical products.
ATHLION applications
Some random cycling design explorations
Based in Sialkot, Pakistan, I’m surrounded by a well-established sportswear manufacturing ecosystem.
This exposure has helped me appreciate the finer details of apparel production, from fabric and panel considerations to colour applications, sublimation graphics, and production-ready artwork.
Some random cycling designs exploration