Motive (KeepTruckin) Web & Mobile App Design
Time
2016-2018
Role
UX design
Visual design
Design system
Icons
Motive (previously known as KeepTruckin) provides fleet management system, electronic logs, driver saftey, and vehicle tracking tools in USA and Canada. Now, it's Motive.

Worked closely with co-founder and lead designer to redesign the Fleet Management System, which had complex, data-heavy dashboards, charts, tables, forms, and many data points.
Reimagined the navigational structure and introduced clearer visual hierarchies to improve readability. Defined new colors, styles, and patterns while preserving the brand guidelines and considering the existing user base familiar with the product.

Old user experience of the fleet management system

Brand new dashboard design
Addressed the challenge of consistency by documenting all design building blocks, styles, patterns, and best practices from the outset to ensure consistency throughout the design.

Driver logs section - violation scenarios

Driver logs - editing logs

Vehicle section - vehicle list and detail screens
Hand crafted sets of meaningful icons that match with the visual language.

Vehicle section - vehicle location & inspection reports screens

Design building blocks for the Motive fleet management web system
Drive Facing Mobile App

Motive mobile app - managing logs experience for drivers

Motive mobile app - managing logs experience for drivers

Motive mobile app - managing logs experience for drivers

Motive mobile app - updating duty status for drivers

Motive mobile app - vehicle inspection


